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Growth hacking is undoubtedly one of the most popular terms in digital marketing. The Growth Hacker profile is highly sought after because it represents low-resource marketing efforts that drive business growth. Generally, companies bet on strategies related to this association, requiring experts in this discipline.

We take you through the aspects related to the concept of growth hacking, what it is and the profile of a growth hacker, as well as looking at some successful strategies.

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Simply put, we can define growth hacking as a discipline whose primary goal is to rapidly increase a company’s visibility, number of users, or revenue with minimal cost and effort. This means that the methods used must use creativity with minimal resources.

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Growth hacking requires equal parts web analytics, development, creativity, and curiosity to produce tangible business growth results.

Growthhacking stems from the need to find new ways to grow a business without investing heavily in marketing. It involves analyzing the product, identifying attributes that can lead to significant growth, and distributing it across channels that deliver a large number of leads with a low budget, and in some cases, for the time spent, almost nothing. .

Thus, the profile of a growth hacker becomes important in the startup world. Startups without much financial resources need an expert who is able to realize the growth of their business without spending most of their budget on these marketing campaigns.

This is another way to understand how to enter the market, define goals and take the company to the next level. Hence, it is emphasized that it is not just a combination of techniques and tools, but rather a mindset, that will extract oil from any occasion or situation.

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In summary, growth hacking is a new way of approaching digital marketing, in which, by adding some strategies, it tries to solve the biggest problem that new business ventures face in reaching a large number of users.

Web analytics is a fundamental part because only then will we know which strategies work and which don’t. A growth hacker must be able to select those important metrics that can serve as indicators of success. Also, you need to know when to change things quickly and when to push harder.

Lack of budget is filled with creativity. It does not require a lot of money and it is necessary to constantly find those new formulas that contribute to unlimited business growth.

Curiosity to know the reason for everything. In addition, the curiosity to explore everything necessary to get new ideas, such as new forms of consumption, new consumer behavior… not limiting yourself to what is established to distinguish yourself from others.

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A growth hacker is a profile that requires multi-disciplinary knowledge to be able to put effective growth methods into practice.

A growth hacker must have the agility to investigate and evaluate everything, but don’t get paralyzed at this stage, try things and determine if they work, and if not, respond quickly by changing others.

The strategies used by growth hackers are based on detailed analysis of both trends and user behavior to adapt them to the company’s own strategy. Here are some successful examples:

This is one of the most common strategies. It is about offering the user a free version of the product with certain restrictions or for a limited time. If you want the Unlimited or Unlimited version, you need to upgrade to Premium.

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It consists in the fact that the user is offered a certain benefit or discount if he recommends the company to his friends and registers. It’s a simple and effective strategy to attract new users and keep existing ones loyal.

In this case, it’s about giving more than the customer expects, leaving nothing out, something amazing! Most likely, the customer will be very grateful and will leave comments on social networks, which will improve recognition and a good brand image.

Warn the user that there are few units available and that other customers are interested. Encourage the user to make a purchase.

We use our knowledge and resources for any activity or initiative that contributes to the development of the company. Also at the service of creative people who want to take marketing actions based on their vision of new opportunities, if this is your case, we invite you to contact us, we are at your service.

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Retention or technical access is necessary for the legitimate purpose of allowing the use of a particular service expressly requested by the customer or user or for the sole purpose of effecting the transmission of a message over an electronic communications network.

Storage or technical access is used for statistical purposes only. Storage or technical access used only for anonymous statistical purposes. Without the requirement, voluntary compliance by your Internet service provider, or additional records from a third party, information stored or received solely for this purpose cannot be used to identify you.

Storage or technical access is required to create user profiles to serve ads or track users across one or more websites for similar marketing purposes.

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