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In recent years, digital marketing has become an attractive and lucrative industry for creative, ambitious and analytical professionals. This is an industry with strong employment growth and even stronger sector growth. The demand for digital marketing experts continues to increase and the global digital advertising industry is expected to reach $786.2 billion by 2026. So there has never been a better time to start a career in digital marketing.
Digital marketing spans multiple disciplines with the common goal of increasing a company’s reach, promoting a company’s products and services, and increasing sales and registration conversions.
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Some of the disciplines included in digital marketing include search engine optimization (SEO), user experience design (UX), email marketing, social media marketing, content marketing, content strategy, data analytics, pay per click (PPC), digital advertising and efforts. other marketers who use social media platforms and digital marketing campaigns to reach their target audience.
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Digital marketers help increase brand awareness, increase sales and drive registration conversions. Digital marketing team leaders are able to articulate brand goals and vision, delegate tasks to digital marketers with subject matter expertise, keep their teams on track, and, ultimately, drive digital branding and marketing campaigns.
To succeed in this role, digital marketers must be strong communicators who are well versed in the various disciplines that fall under their scope. Digital marketers should also have analytical skills, understand the basics of social media and email campaigns, demonstrate familiarity with common SEO and advertising tools such as Google Analytics and Google Ads, and stay up-to-date with the latest trends and best practices in digital marketing. campaign.
How do digital marketing managers differ from social media managers or other digital marketing experts? Keep reading to learn more about the roles, responsibilities, and earning potential of a digital marketing manager.
The role of digital marketers may vary from company to company, but most organizations require their digital marketers to increase brand awareness, drive traffic to their platforms, and increase conversions through various digital marketing campaigns.
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Digital marketing roles typically require a mix of soft skills, such as communication and attention to detail, and more technical skills, such as in-depth knowledge of digital marketing and campaign development. Digital marketers are often responsible for:
Salaries for digital marketing managers vary depending on the candidate’s educational level, years of experience, company size, and location. The median salary for a digital marketing manager in the United States is about $123,000, according to Glassdoor.
Digital marketing manager jobs can vary depending on whether you work for a company, in an agency, or freelance and have multiple clients. Regardless of the environment, the daily life of a digital marketer typically involves brainstorming ideas, corresponding with clients, monitoring the latest consumer behavior data, evaluating campaign performance, planning editorial calendars, and following industry directions.
Following industry directions is critical for digital marketing managers. As digital marketers drive marketing campaigns and define focus areas for their teams, they constantly evaluate performance data and make adjustments accordingly.
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“The world of digital marketing is constantly changing,” according to content strategist Kristen Baker. “Companies must continue to ensure that their digital strategy remains relevant to their target audience. For example, if you’re targeting a group that’s primarily active on Instagram, focus on that platform… rather than spending too much time creating YouTube videos. However, pay attention if and when your audience’s preferences change.
While there is no set path to becoming a digital marketer, here are some training courses, skills, and qualifications that help digital marketers advance their careers.
A bachelor’s degree is not required for a career in digital marketing. In fact, many successful digital marketers have launched their careers with little more than an online course or bootcamp. However, some employers expect applicants to have at least a bachelor’s degree.
Digital marketers often hold bachelor’s or master’s degrees in advertising, marketing, business, or psychology. But it’s not uncommon for a digital marketing expert to come from a completely different background and develop relevant marketing skills after graduation.
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Digital marketers need to have a wide range of hard and soft skills. At a technical level, they should have knowledge of:
Industry experience is often the best qualification. But if you’re new to the job and don’t have any experience as a digital marketer yet, there are ways to show that you’re qualified for the job. For example, if you have taken on leadership roles in previous projects, it is a good idea to highlight those projects and your specific responsibilities. Or, if you are proficient in one of the tools or technologies used by digital marketers, consider mentioning it on your resume. When reviewing the qualifications listed in the job posting, consider any previous work experience that may indicate your aptitude for the skill.
Ready to start a career as a digital marketing manager? Here are some steps others have taken to start their careers in digital marketing.
Whether you’re a newcomer or a seasoned expert, online courses or bootcamps will cover the basics of digital marketing and keep you up to date with ever-changing industry best practices.
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One of the advantages of online courses and bootcamps, compared to traditional universities, is a more agile and flexible education that responds more quickly to changing industry needs. The right online courses can teach digital marketers the most relevant technologies, tools and practices, while providing industry guidance and guidance.
While you may not think of digital marketing as a technical job like software engineering or data science, there is no shortage of digital marketing tools to help digital marketers succeed. From learning new content management systems and messaging tools to understanding Google’s algorithms and analytics, digital marketers need to familiarize themselves with different platforms to give their teams a competitive advantage.
As with any management or leadership role, soft skills are essential for any digital marketing manager who wants to lead their team effectively. Digital marketers need to develop communication skills, interpersonal skills, understanding of consumer behavior, and the ability to collaborate with others.
A strong portfolio is one of the most effective ways to advance your career, as it provides evidence of your experience and abilities. Whether you’ve contributed to digital advertising or promotional campaigns in previous roles, participated in social media campaigns or even developed a customized promotional campaign and content strategy, showing evidence of your personal and professional projects can set you apart from the competition. .
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Whether you are currently in a management career or not, it is important that you work on relevant projects that can propel you towards the career of your dreams. If you work in advertising or digital marketing, try to work on projects that involve all the different aspects of digital marketing. If you specialize in online advertising, consider learning more about social media channels. If you typically focus on digital content, find out what you can learn about email marketing campaigns. Not working in digital marketing? Then consider working on a personal project, such as helping a friend or local business with page views or sales conversions, to gain experience.
Networking is an important part of career development. As job opportunities are increasingly shared by word of mouth and through networking events, anyone considering a career in digital marketing should have a solid networking strategy in place. Try connecting with peers through industry events, building an online presence, and engaging with mentors who can introduce you to others in their own network.
If you have successfully landed a role in digital marketing, here are some additional tips to advance your career and become a digital marketing executive.
The digital marketing landscape is constantly changing. With the constant emergence of new digital channels and social media platforms, the most effective digital marketers stay informed about the latest platforms and channels and quickly anticipate new developments in industry and consumer behavior.
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SEO can make or break a business. Therefore, it is not surprising that digital marketing teams often have dedicated SEO specialists to ensure that an organization’s content is optimized for search engines. Any digital marketer who wants to manage a team needs to master the basics of SEO and the knowledge to build an SEO strategy.
PPC marketing is data-heavy and, when done well, offers granular detail of campaign performance. Digital marketers with a solid understanding of PPC can be invaluable in helping their teams read and understand data, make adjustments to ad campaigns, and measure the effectiveness of those changes.
Marketers often use social media to reach their audience, build a brand voice, and build trust with potential customers. Engaging an audience on social media and having a case study of a successful campaign is essential for any digital marketer.
Content marketing campaigns build trust and position a business within its industry. While it’s a long game, content marketing campaigns can ultimately lead to a stronger brand identity, with increased sales and conversions. Are you currently in a digital marketing role or have you been working on a personal project since
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