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An increasingly complex and exciting field, a career in Public Relations offers the opportunity to let your writing and communication skills shine.
In our digital online world, highly trained public relations professionals are needed to maintain open and effective communication between businesses, governments, organizations and the public. During the two semesters, we will work on a lot of work, more than just PR ideas and techniques. You will learn best practices:
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You will graduate with a portfolio of materials and projects that demonstrate your ability to work at a professional level. Some students get their first job in the field through connections made through our major industries.
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Explore Mohawk College from the comfort of your home! Our virtual campus tour offers guided tours of our facilities, laboratories, services, classrooms and sports and recreation areas.
Brock University students can earn a Bachelor of Arts in Business Communication Studies or a Bachelor of Media and Communication Studies at Brock, and a Graduate Certificate in Public Relations in four years at Mohawk. See Mohawk’s Credit Transfer Agreements.
If you pay by bank transfer, please note that your bank may charge a transfer fee. Make sure your transfer includes the Mohawk payment and wire transfer fee. This applies to every wireless payment you make.
Students participate in an unpaid internship of 140 hours, completed during the academic year, before the end of the second term.
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The agency is an experiential learning center operating within Mohawk College’s McKeil School of Business. Students from a variety of programs including Marketing, Public Relations, Marketing, Graphics and Broadcast Media collaborate to create real-world marketing and communications solutions for nonprofit organizations and startups in the greater Hamilton area.
All projects with clients/partners are embedded in the curriculum and students are marked according to their achievements. They work under professional supervision while developing effective marketing solutions related to achieving clear client goals.
Program Learning Plans, often referred to as “Program Criteria,” outline the essential learning a student must complete before they are ready to graduate.
In most cases, the curriculum has been developed by the Ministry of Universities and Colleges (MCU) in consultation with employers and trainers who are experts in the program sector. To ensure the results are current and relevant to industry needs, we invite our employers, graduates working in the field and current students to re-evaluate and refine them in an ongoing program of follow-up focus groups.
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If you have successfully completed a course at a post-secondary institution, you may be able to access your certificate course transcripts here at Mohawk.
If you have successfully completed one of the following programs at Mohawk, you may be eligible for transfer credit into this program. *
The Public Relations Undergraduate Certificate Program is a laptop-based program. A laptop that meets these minimum system requirements is required on the first day of class – including all necessary software.
You can use this list to buy a laptop from a retailer. We encourage you to compare prices and systems, and find the laptop that fits your needs and current financial situation.
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If you already have a laptop (ie Dell/Toshiba, etc.) with a Windows operating system, you will not need to purchase a new laptop as long as you have the necessary hardware and software components installed on the first day of class. . . Below is a list of the minimum system requirements you will need for Public Relations courses (recognizing that most units available today have advanced specifications).
The use of MacBooks is not recommended as the product is not a public relations industry standard. The courses will include training using PC platform software.
If you currently have a MacBook and are concerned about compatibility, you’ll need to make sure you meet the hardware and software requirements, including having Microsoft Office Professional Publisher.
Mac users may need to configure a dual boot/parallel system to run Microsoft software. It is recommended that you contact an authorized Mac dealer and service representative to help you do this.
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To download the software and view student pricing, log in to your MyMohawk account, select Technology Solutions, Software Downloads, Download Software from the Web Store on the left side.
*Please note that some specifications may change when new versions of existing software packages are introduced.
Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to see how we can help you.
If you or your organization has a marketing project that might be a good fit for our students, please apply below. We’ll get back to you as soon as we can. Please note that we do not accept requests made directly to faculty or program coordinators. If you have any questions, please contact the [email protected]
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“The PR program helped me gain skills that I use every day at work. My internship was a perfect transition from student to professional communication! “
“I didn’t always know what career I wanted to pursue, and Mohawk College’s Public Relations program made it easy for me. This program made me fall in love with PR and gave me all the skills I needed to go to work after graduation. I am so grateful for the lessons, memories, and mentorship I received and not I wouldn’t be where I am without him, Advertising, IT, HR, Administration.
Training Format: Online classes conducted by live instructors in India and international locations / Online self-paced video modules and class recordings (India and international locations) / Online or Classroom training in Kolkata, India.
Introducing Digital PR, Marketing and Content Management course in Kolkata for professionals and students of Public Communication, Public Relations (PR), Journalism etc.
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Public Relations Council of India (PRCI) Kolkata Chapter and 7 Committees come together today to launch a career course in Digital PR, Marketing and Content Management. It is a career preparation and enrichment course for Mass Communication, Digital Media, Marketing, Journalism, Public Relations, Advertising, IT, HR, Administration Fresh/Graduate/Graduate/Post Graduate students and professionals.
Digital PR, Marketing and Content Management Course (DPRMCM) which we call this course will be available in Kolkata first and to see the acceptance and popularity of this course among students and professionals we want to take this course to other countries across the border. namely Nepal, Bhutan, Bangladesh and South East Asian countries.
We will also consider revising the course in conjunction with other PRCI chapters. Digital Public Relations, Digital Marketing and Content Management form the core of any business and corporation’s business development strategy, especially through internet media. Digital marketing includes all marketing efforts that use Internet-enabled electronic devices to reach business audiences with quality information.
Content plays an important role in engaging the audience and thereby generating sales and revenue for the business. Today’s businesses can leverage digital media such as search engines, social media, email and websites to connect with potential customers to grow their business and effectively use Digital PR strategies to maintain customer trust, loyalty and happiness.
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According to Comscore December 2018 data, there are over 462 million active internet users and over 230 million mobile social media users in India on Facebook, Google, YouTube, Linkedin, Instagram and other platforms. Digital marketing accounts for 68% of marketing media, ahead of print (9%), radio (6%) and television (5%). Ad spend on social media is 29%, Search 27% and video 20%.
There is a huge increase in demand for digital marketing skills, digital PR and content professionals. According to recent analysis, job opportunities for digital PR, marketing and content professionals have increased by 800% in the last 5 years. Businesses are also increasing significantly. It offers a faster career path and more than 60% better opportunities than other career courses at a lower course fee.
Digital marketing and related industries have shown a trend of increasing the average annual salary by 1.8x for the right candidate. Part-time income as well. It is an internationally accepted technique. Major MNCs, SMEs and startups have a high and growing demand for digital experts and freelancers.
A fresher from tier 1 cities can expect to draw an average salary of Rs 10,000 – 15,000 from a basic job after completing a professional course in Digital PR, Digital Marketing and Content Management. Understanding the need for skilled workers in the digital industry PRCI Kolkata Chapter in association with Seven Boats is launching a cost effective three month job oriented DPRMCM course which will provide the right combination of Digital training to students from any stream and specialist. Public Relations, Digital Marketing and. Content management for better placement options.
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Mass Communication, Digital Media, Marketing, Journalism, Public Relations, Advertising, IT, HR, Administration and News / Undergraduate / Undergraduate / Postgraduate
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